During a 3-year bachelor in Industrial Design at the Eindhoven University of Technology I was able to put creativity into practical products, services and systems. From doing projects and an internship at Innovation Consultancy agency Six Fingers, I learned that the problem with innovation is often not in the creativity or production part, but often in the implementation phase. Change shows to keep being difficult, especially when there are multiple stakeholders. This is why I started learning about behavior change in a research project and I started focusing on inclusivity.
In the future, I would like to step away from physical designing while taking the ‘design thinking’ with me. I would like to innovate for sustainable development on ecological topics, using a pragmatic and iterative approach. Here I like to analyze systems by conducting interviews and focus groups with stakeholders. Then I would like to co-create ideas by using inspiration from other sectors. Eventually I lik to seek which transitions are needed to create futureproof situations and how this implementation can be done.